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Mumasol's stock has risen a dramatic 60% this week as its products are flying off the shelves due to an incredible ad campaign that is sweeping the land.

Word is that the phrase "Bend Over and Say Ah" could be the password for the next generation.

From college campuses to manufacturing plants, everybody has caught on to the fever.

Analysts feel this phrase could be bigger than the "Smile, Have a Nice Day" campaign of the 1970s.

Well, I think we've got a hit on our hands. I think it's time we started a...